The UK Gambling Industry, led by the Betting and Gaming Council (BGC), The Bingo Association (BA) and the British Amusement Catering Trade Association (bacta), has today announced that Safer Gambling Week 2020 will happen from 19th u2013 25th November. The annual campaign develops on the success of Responsible Gambling Week, which began in 2017 u2013 the very first project to join all sectors of the gambling market u2013 and marks the effective development and evolution of the on-going awareness and education project, participants and supporters of which now extend far beyond the gaming sector.
n n n nThe leading trade associations bring together every sector of the UK betting market through their membership, that work with the large and diverse series of other supporting organisations (production, service, charities), all with the common goal of raising awareness of safer gambling behaviours and motivating personnel, customers and the larger public to discuss what it means to bet more securely.
n n n nLet u2019s Talk About Safer Gambling will remain the strapline of Safer Gambling Week 2020: the tone set by this message has been well received by all advocates and has likewise been discovered, through research, to strike the best chord with the wide and diverse variety of audiences that the project seeks to reach. In coming together with one voice, the campaign, through an ever increasing number and series of advocates, is able extend its reach, year on year, and develop on and contribute to the work that occurs throughout the year on more secure gambling, education, awareness and support.
n n n nOperators promote responsible gaming 365 days of the year, however Safer Gambling Week develops the opportunity for all companies and organisations to begin a discussion about much safer gaming not only with their consumers, but also with their personnel and in turn their family and friends.
n n n nMichael Dugher, Chief Executive, Betting and Gaming Council, said: u201cAs the new body representing the betting and video gaming market, the BGC is committed to driving up standards and promoting more secure gambling.
n n n n u201cSafer Gambling Week is a wonderful initiative which the BGC are happy to play a leading function in. This awareness project is now in its 4th year and it has attained a considerable boost in engagement at all levels on the tools and assistance available to consumers.
n n n n u201cWe achieved over 25 million impressions on social media in 2019, setting a new criteria for the campaign, which demonstrates the breadth and reach of the campaign.
n n n n u201cOur members are identified to raise requirements and as part of this year u2019s project can point to substantial changes that we have presented, consisting of brand-new cooling-off periods on gaming devices, considerably increased funding for research study, education and treatment; a u2018whistle to whistle u2019 ban on advertising during sport; new ID and age-verification checks and a ban on betting with charge card.
n n n n u201cAnd throughout the covid-19 outbreak, we have actually released a 10-pledge action strategy to promote safer gambling, while our members likewise voluntarily agreed to get rid of TV and radio video gaming advertising, replacing their slots with much safer gaming messages or contributing them to charity.
n n n n u201cAs companies emerge from lockdown, I u2019m looking forward to this year u2019s Safer Gambling Week being a tremendous success. u201d
n n n nMiles Baron, President, The Bingo Association, said:
n n n n u201cSafer Gambling Week is a fundamental part of the bingo market u2019s commitment to social responsibility and supplies a beneficial centerpiece for highlighting activity and support that is available throughout the year. As businesses with places, the sector identifies the important opportunity we have to promote much safer betting messages and engage straight with clients. u201d
n n n nJohn White, Chief Executive, bacta, stated,
n n n n u201cSafer Gambling Week allows bacta members to highlight their year-long dedication to safer gaming, the safer gambling tools offered to customers and the quality of the personnel that engage with our consumers every day. u201d
n n n nSafer Gambling Week 2020 art work for advertising and messaging products, consisting of posters, web banners, social media security, cards and leaflets, are offered, free of charge, for all participants. The products utilize a variety of six crucial messages to engage with audiences, with each item offering information of complimentary and confidential contact points for additional information and advice, and of social media platforms. The key messages:
n n n n- Ask yourself u2026 have you brought on previous your costs limitation?- Just a heads up u2026 it u2019s great to set yourself limits- Just a heads up u2026 it u2019s easy to misplace time when gambling- Play wise u2026 understand when to stop- Remember u2026 loved ones are more vital than betting- Remember u2026 betting is not a method to generate income n n n nExisting signed up campaign advocates have currently received verification of the dates for this year u2019s event and will get more updates from Safer Gambling Week organisers as information and materials end up being offered.
n n n nOrganisations looking for info on Safer Gambling Week 2020 (SGWeek20), or how to become a signed up fan, need to check out the Safer Gambling Week website (www.safergamblingweek.org