Alberta's sole regulated online platform, Play Alberta, has actually announced its multi-year collaboration with the Edmonton Elks, a Canadian Football League (CFL) team, to become its official sports betting partner.

- Play Alberta has a monopoly on Alberta sports betting

• Multi-year deal includes new fan promotions
• Commonwealth Field to be relabelled Play Alberta Field
  
  In addition to ending up being the main sports wagering partner of the Edmonton Elks, the partnership likewise requires that Edmonton's home field, Commonwealth Stadium, will be renamed as Play Alberta Field throughout home video games in the Canadian Football League.
  
  The relationship between Play Alberta and the Elks will also lead to changes in the video game day experience for fans. Fans will have the ability to participate in brand-new activities and promotions, consisting of chances to win prizes such as souvenirs and game tickets.
  
  Play Alberta stresses neighborhood connections
  
  The partnership between Play Alberta and the Edmonton Elks comes right before Alberta legislators launch iGaming in the province under Bill 48, otherwise referred to as the iGaming Alberta Act. Yet, before the regulated market is launched, Play Alberta remains the only legal iGaming and sports betting operator in the province.
  
  "We are really thrilled to join the Edmonton Elks on the field on game days throughout upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium enables us to partner with the Elks and display 2 brand names developed for Albertans in a historic Edmonton place," said the President at Alberta Gaming, Liquor and Cannabis, Kandice Machado.
  
  The President and Ceo of Edmonton Elks, Chris Morris, stated that Play Alberta was an Alberta-based organization that shared the team's worths, and that the collaboration had to do with creating something significant for their community and fans.
  
  Collaboration to help add to Alberta's gambling income
  
  The deal has actually been signed a little under 3 weeks before the Edmonton Elks play their first video game of the new season on June 7. However, that game will be in Vancouver, and they aren't scheduled to play at Play Alberta Field up until June 19, when they handle the Montreal Alouettes.
  
  Commonwealth Stadium has actually been the home of the Elks since 1978 and is operated and owned by the City of Edmonton. The offer to rename the field was authorized by the Edmonton City board earlier this year, and the team will get earnings from the naming rights.
  
  In addition, Play Alberta stated it has generated $235 million in taxes for the province in 2024. However, that figure is overshadowed by the $3.2 billion raised from Ontario's regulated personal gaming sector, which could show significant. The Alberta federal government has estimated that as much as half of the money wagered by Albertans is done through illegal sites, and lawmakers in the province are considering introducing an Ontario-style controlled market.
  
  Yet, money raised from online gambling in Alberta is used to support the province's General Revenue Fund, which has given that gotten $1.5 billion in total gaming income. The fund goes towards various assistance programs and services in Alberta.